We live in a great era. A world where you can break free from the "box" and enjoy Xbox anywhere. Walking down the street, eating lunch, or even atop the Himalayas—connect to the game world, no matter where you are. To make this a reality, we're blurring the lines between the virtual gaming world and reality.

Game characters will appear in cities where the game intersects with the real world, inviting you to play. Accept their invitation, and you'll find yourself playing Xbox right on a billboard screen. In that moment, you’ll be connected to the game, and if you complete the mission, the reward is yours.

Now, play outside the box.