Client
Lego
Year
06/2024
Copywriter
Juhwan Yun
Art Director
Anni Rostomashvili
Molchat Bey
NO SPACE FOR SCARY MONSTER
(STUDENT BRIEF)
LEGO has been a tool for helping children overcome their fears by fostering creativity and confidence.
Background
Children, especially at a young age, always need reassurance that they are safe.
Insight
Use LEGO as a powerful weapon against children’s fears by placing LEGO toys under their bed, in the closet, or on the windowsill.