Client

Lego

Year

06/2024

Copywriter

Juhwan Yun

Art Director

Anni Rostomashvili

Molchat Bey

NO SPACE FOR SCARY MONSTER

(STUDENT BRIEF)

LEGO has been a tool for helping children overcome their fears by fostering creativity and confidence.

Background

Children, especially at a young age, always need reassurance that they are safe.

Insight

Use LEGO as a powerful weapon against children’s fears by placing LEGO toys under their bed, in the closet, or on the windowsill.

Idea