REALNESS NEEDS NO WORDS

(STUDENT BRIEF)

Description

Client

Hellmann’s

Year

03/2025

Copywriter

Juhwan Yun

Art Director

Dao De Dzini

No wonder Forbes reports 44% of Gen Z are burnt out. They are tired of the repetitive routine and endless uncertainty.

Heinz Jalapeño Ketchup, famous for spicing up flavors, is here to spice up their day too.


Then what makes an ordinary day exciting? Fortune-telling! Meet Heinz Jalapeño Ketchup, now your 'Ketchup of Fortune,' ready to reveal your destiny.

CAMPAIGN BOARD


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