REALNESS NEEDS NO WORDS
(STUDENT BRIEF)
Description
Client
Hellmann’s
Year
03/2025
Copywriter
Juhwan Yun
Art Director
Dao De Dzini
No wonder Forbes reports 44% of Gen Z are burnt out. They are tired of the repetitive routine and endless uncertainty.
Heinz Jalapeño Ketchup, famous for spicing up flavors, is here to spice up their day too.
Then what makes an ordinary day exciting? Fortune-telling! Meet Heinz Jalapeño Ketchup, now your 'Ketchup of Fortune,' ready to reveal your destiny.