KETCHUP OF FORTUNE
(STUDENT BRIEF)
Description
Client
HEINZ
Year
01/2025
Copywriter
Juhwan Yun
Art Director
Eunji Jo
No wonder Forbes reports 44% of Gen Z are burnt out. They are tired of the repetitive routine and endless uncertainty.
Heinz Jalapeño Ketchup, famous for spicing up flavors, is here to spice up their day too.
Then what makes an ordinary day exciting? Fortune-telling! Meet Heinz Jalapeño Ketchup, now your 'Ketchup of Fortune,' ready to reveal your destiny.