DRAW UK
(STUDENT BREIF)
Client
Colman’s
Year
11/2024
Copywriter
Juhwan Yun
BACKGROUND
The British mustard sauce brand Colman's, with over 160 years of tradition, seeks to connect with younger generations. How can we effectively communicate the identity of being the best mustard in Britain and 160 years of tradition to Gen Z?
INSIGHT
Products with visuals or stories that are shareable on social media are more likely to capture the attention of younger generations.
IDEA
We are launching a limited-edition Dot-to-Dot Drawing Bread, available for purchase alongside Colman's sauce. To represent British heritage, the designs feature illustrations related to the UK.
