The audio equipment company Sennheiser wondered how to convey our superior sound quality to Gen Z. To capture their attention, we appeal to them with a sensation that feels intimate, yet without being sexual in nature.

80% of people have a physical reaction to music. 10% feel shivers, and 5% experience goosebumps on their skin. Researchers say that this physical reaction to music, for very a small proportion of people, can compare to the experience of sexual sensory overload. So we call it Frisson or “Skin orgasm”

With this insight, we capture their expressions when experiencing superior sound equipment, showcasing the excellence of Sennheiser.